At the end of one of Fiona’s first video meetings with a couple, the bride was smiling. The groom, visibly tense for much of the call, looked relieved. “We feel at ease now,” they said. Watching the bride’s shoulders drop across the screen, Fiona could see they meant it.
This, she says, is what she’s set out to do.
Fiona Chia is the founder and principal planner of La Seule Weddings & Celebrations, a small Singapore wedding planning studio that opened its doors at the end of 2025. So far, her couples have mostly been in their late twenties, planning banquet-and-church celebrations, often with a mix of local and international guests. They wanted a wedding day that felt genuinely their own, and they were beginning to realise how much thoughtful planning happens beneath the surface.
La Seule was built for that.
The Way Back To Weddings
Fiona has been in the wedding business for a long time.
She started her career in wedding planning at a Singapore-based studio, where she learned the operational rhythm that still shapes how she works. She left for a stretch and moved through a few adjacent worlds: a home-based cake studio that grew out of the pandemic, a period in pet grooming, an office job that lasted just long enough for her to know it wasn’t for her.
What clarified was the shape of what she actually wanted. She needed to be moving. She needed to be with people. She needed the work to feel like the work mattered to somebody. She realised weddings were where those needs met.
The return wasn’t sudden. Friends and former colleagues kept asking her to help coordinate weddings on the side, and each one ended the same way: she’d finish the day and think, I want to do this again. Eventually she stopped resisting and started La Seule.
The name is French for “the one.” Fiona chose it thoughtfully. She believes not everyone in Singapore marries only for love. Some marry because the timing is right. Some because the flat is ready. Some because the families are waiting. You can marry “the one” for many reasons, and none of them should be dismissed. La Seule was built around the wedding day, reflecting whichever version of “the one” a couple is saying yes to.
From First Form To Send-off
An enquiry to La Seule usually starts with a Typeform with a few clarifying questions upfront: what kind of event, where the couple is in the planning process, and what they hope the day will feel like. It’s a small filter, but a useful one. By the time Fiona hops on a first call with a couple, she already has some context to work with.
Most couples do the first call over video, 30 to 45 minutes long, and Fiona uses it mostly to listen. She wants to understand the couple’s programme, where they’re feeling stuck, and what kind of help they actually need. Rates are not discussed in the form or beforehand. They come after the first call, once she has enough context to price a proposal that reflects what the wedding actually asks for.
Her packages are customised. She works from an internal framework of what a half-day or full-day coordination requires, then adjusts for the specifics: how many ceremonies, how many venue changes, whether the tea ceremony sits in the morning or the afternoon, whether the couple wants her involved from the morning gate crash or only from the afternoon onwards. For coordination-only work, clients meet for planning closer to the wedding, usually around two months out, when La Seule formally takes over.
On the day itself, Fiona leads. She works alongside Gloria Kong, who partners with her on planning and coordination. They’re the main team, and couples know exactly who’s with them from the first call to the final send-off.
A Different Picture Of A Wedding Day
Somewhere in the conversation about Fiona’s couples, a different vision of what a wedding day should be starts to emerge. La Seule is built around what couples talk about weeks after the day is over: what actually happened among guests during the wedding.
She’s most drawn to weddings where guests aren’t seated all evening at a single table, waiting for the next thing to happen. Where the schedule leaves room for guests to mingle, get involved in what the couple has planned, and circle back to share something with the bride and groom without being ushered. The guests’ freedom and the couple’s joy carry the day, rather than the run sheet’s perfection.
It’s a quieter view of a Singapore wedding, and one that shapes how Fiona sits with couples in that first meeting. She’s interested in what the couple want their friends to still be talking about after the wedding.
Who La Seule Is For
La Seule is a good fit for couples planning small-to-mid-sized celebrations in Singapore, particularly banquet and church weddings, where a warm, attentive coordinator makes more difference than a large production team. It works well for couples with a mix of local and international guests, and for couples who want the same planner from first call to send-off.
Based on Fiona’s own answer, it’s also a strong fit for couples who care more about how their day feels than how it photographs. If a couple hasn’t yet worked out whether they need a coordinator at all, Fiona is happy to have that conversation and help them think through whether outside coordination is right for them.
It may not be the right fit for:
- Couples looking for a full styling and design service (La Seule is planning and coordination, not styling)
- Couples uncertain about coordination who are also working with a very small budget for it
- Couples running very large-scale weddings that require more than three coordinators on the day
For those weddings, La Seule may not be the best fit, and Fiona would rather say so than take on work that isn’t the right shape.
A Quiet Fix In The Middle Of A Morning
At a recent wedding, a coordination client had delegated a set of small but essential tasks to their bridal party: setting up the reception table, guiding parts of the tea ceremony, keeping the morning on schedule. On the day, the bridal party arrived unsure what they were supposed to do.
Fiona and Gloria noticed it, and they quietly stepped into the roles that weren’t being filled. Fiona took over the tea ceremony sequencing. Gloria absorbed the reception setup. The tea ceremony ran a little late, but the reception was ready when guests arrived, and the couple never saw the scramble.
On days like these, a good coordinator’s work is invisible by design. The couple takes home the memory of a smooth morning. What made the morning smooth was a team that spotted the gap early enough to close it before anyone noticed.
The Details
- Services: Wedding day coordination, full wedding planning, personal event planning (birthdays, milestones)
- Coordination: From SGD 1,500 for half-day coordination
- Full planning: From SGD 5,000
- Lead time: Full planning from around 14 months out; day-of coordination from around 4 to 5 months out
- Locations served: Singapore, with select destination weddings by enquiry
- Languages: English and Mandarin
- Team: Fiona (principal planner and coordinator) and Gloria (planner and coordinator)
Pricing accurate as at October 2026.
Where To Find La Seule
Enquiries to La Seule can be made via this enquiry form, or WhatsApp Fiona. Follow their work on Instagram at @la.seuleweddings.
Wed& Partner Features are editorial profiles of wedding vendors, published on wedand.com and distributed across our channels. La Seule Weddings & Celebrations is featured as part of the Partner Feature programme. If you’re a Singapore wedding vendor and interested in being featured, learn more at wedand.com/partner-with-wedand.
